About IMI Wales

IMI Wales is brought to you by MWT Cymru, the largest tourism organisation in Mid Wales with over 30 years of experience supporting independent shops and local businesses. We have a proven track record of helping thousands of businesses thrive through our extensive network and tailored support.

Unlike other platforms that operate outside the area, we are a Powys-based organisation with a dedicated local team on the ground. This means we understand the unique needs of businesses in our community and can offer personalised, hands-on support to help you succeed and ensure our Welsh towns thrive!

No, the platform is fully funded by the Powys and UK Shared Prosperity Fund, so there is no cost for businesses to participate or issue tokens. While this funding ensures the platform is currently free, future costs may depend on continued funding availability.

IMI tokens (or digital tokens) are a simple and effective way to reward your customers.

Think of them as a digital version of a loyalty card or voucher. Customers can earn and collect these virtual rewards using their phones or computers when they shop at your business, attend events, or complete specific activities.

Using digital tokens, you can easily incentivise repeat visits, enhance customer engagement, and foster loyalty, providing a modern and hassle-free experience for both you and your customers.

IMI tokens make rewarding your customers straightforward and effective, helping you build stronger relationships and drive more business.

• Reward Loyalty: Easily show your customers they are valued by offering tokens for their loyalty.
• Boost Sales: Encourage repeat visits and higher spending with exclusive promotions and offers.
  
  
• Gain Support: Our dedicated team provides the support you need to maximise the platform’s benefits.
  
  
• Marketing Materials: Access ready-to-use marketing and promotional materials to engage your customers.

• Increase Footfall: Drive more visitors to local town centres, supporting all businesses in the community.
• Strengthen Community: Foster a sense of community by collaborating with other local businesses.
• Boost Local Economy: Keep spending within the local economy, helping to ensure the prosperity of our towns.

What Marketing Will Be Available?

MWT Cymru will be extensively promoting the IMI Wales platform to visitors and consumers throughout 2024. Our comprehensive marketing strategy includes:

• Digital Vans/Boards: Eye-catching digital advertisements that will be displayed on vans and boards across high-traffic areas.
• Event Attendance: Promoting IMI Wales at local and regional events to increase visibility and engagement.
• Posters: Strategically placed posters in key locations to attract attention and inform consumers.
• Social Media: Active social media campaigns for your business across various platforms to reach a wide audience and engage with the community.
• PR Activity: Leveraging our extensive PR reach to create a buzz and generate media coverage for your business.
• FREE 6 month listing visitmidwales.co.uk: Mid Wales’ premier destination website www.visitmidwales.co.uk which attracts over 1million unique visitors each year!
• Much More: Additional marketing initiatives to ensure maximum exposure and benefit for participating businesses.

Support for Your Business

Businesses that join IMI Wales will receive a range of marketing materials, including:

• Branded Posters and Flyers: Ready-to-use materials to display in your business and hand out to customers.
• Social Media Templates: Customised templates to help you easily promote your presence on IMI Wales through your own social media channels.
• In-Store Signage: Attractive signage to encourage customers to follow you on IMI Wales and learn about the rewards and incentives available.
• Email Campaigns: Support in crafting effective email campaigns to inform your customers about your participation in the platform and the benefits they can enjoy.
• FREE Professional Photos: For businesses engaging with the platform.
• Comprehensive Training: Full training for you and your staff to maximise platform use.
• Dedicated Support: Access our IMI business engagement team for setup, training, and ongoing support.
• Engagement with Tourism Businesses: Collaborate with MWT Cymru’s network of over 600 tourism businesses, including caravan parks, self-catering agencies attractions etc, attracting thousands of potential new customers to your business and town.

Increased Engagement Equals More Opportunities

The more engaged a business is with IMI Wales, the more promotion and opportunities it will receive. By actively participating and leveraging the provided marketing materials, your business will benefit from increased visibility and customer engagement. This proactive approach will help drive footfall, enhance customer loyalty, and ultimately boost sales.

Join IMI Wales today and take advantage of these extensive marketing efforts to elevate your business and connect with a broader audience!

1. Sign Up: Create your free account using the link provided.
2. Set Up: Our team will help you get up and running with all the support you need.
3. Promote: Use the provided marketing materials to start promoting your IMI tokens to customers.
4. Reward: Easily reward your loyal customers with tokens for their purchases and engagement.
5. Collaborate: Connect with other local businesses to create joint promotions and community events.